Tia was born out of our own de-humanizing experiences, unanswered questions and difficulty navigating "the system." So we took a step back (and a healthy scream) and decided it was time to create a whole new model of care.
Tia was born out of our own de-humanizing experiences, unanswered questions and difficulty navigating "the system." So we took a step back (and a healthy scream) and decided it was time to create a whole new model of care.
Carolyn and Felicity started Tia simply from the idea that being a woman in the world seeking healthcare is an incredibly bad experience. They were patients and saw a real need for change. They asked the question — what would it be like to receive care in a way that feels different, better, less confusing? Issues in healthcare range from the bad system design that makes patients feel lobbed around the system without a real person they can trust and return to, the confusing nature of insurance and coverage, the often disdainful or desensitized way that providers engage with patients, the economic models that lead to a sense of being “herded” through the system. The system we are in today is far from helping people feel truly cared for.
The pair set out with a bold mission to enable women to live in optimal vitality, as defined by themselves and iterated towards the Tia clinic concept that you know today. One of the most astounding elements of the early crest journey for the founders was the sheer number of conversations they had with women who had a “bad healthcare experience”.
Carolyn and Felicity started Tia simply from the idea that being a woman in the world seeking healthcare is an incredibly bad experience. They were patients and saw a real need for change. They asked the question — what would it be like to receive care in a way that feels different, better, less confusing? Issues in healthcare range from the bad system design that makes patients feel lobbed around the system without a real person they can trust and return to, the confusing nature of insurance and coverage, the often disdainful or desensitized way that providers engage with patients, the economic models that lead to a sense of being “herded” through the system. The system we are in today is far from helping people feel truly cared for.
The pair set out with a bold mission to enable women to live in optimal vitality, as defined by themselves and iterated towards the Tia clinic concept that you know today. One of the most astounding elements of the early crest journey for the founders was the sheer number of conversations they had with women who had a “bad healthcare experience”.
They had over 200,000 conversations with women about their health before designing the Tia clinic experience. And, still today they remark that every single woman they speak with about healthcare shares a bad experience.
Ultimately they landed on the concept that women need a real home for their healthcare. A place they can turn to, a place they trust and know has their back. A place that will have the core of what women need and help them get to other providers and practices if necessary. A place that celebrates being a woman and the differences needed in great women’s care. A place that puts the woman at the center… a real center for women. From there they established a 10 year vision of transforming the way women experience health care by raising the bar for women’s primary care — specifically transforming our standards for preventive care for women across the reproductive spectrum.
In 2019 Tia launched the first clinic in flatiron New York. Since it has expanded to many markets, expanded service lines, forged deep partnerships with health systems. All while never losing sight of the mission and vision. All the while continuing to build a team of incredibly devoted and passionate and talented team members to further expand Tia’s work and continually serve more women comprehensively.
Tia’s mission is to enable women to live in greater vitality, as defined by herself.
What is different about Tia’s mission compared to others is that we are anchored in choice and transparency for our patients. We believe that so much agency has been taken away from healthcare for patients, and agency taken from women in understanding their bodies and making the best decisions for their bodies. Our model, while complex and wide, holds these values closely.
The second incredibly unique aspect of Tia is more a byproduct of our mission. But, in being so mission driven we have attracted many women and advocates for women to work at Tia. The people at Tia are the patient we are designing for, “we are the user”. This is an incredible super power in knowing our customer and being able to build a product that is highly resonant with her.
Live our mission by building and delivering with humanity, caring for one another as we care for our patients, and expressing joy and gratitude for each other. Always considering with empathy the people impacted by our decisions.
Live our mission by building and delivering with humanity, caring for one another as we care for our patients, and expressing joy and gratitude for each other. Always considering with empathy the people impacted by our decisions.
Commit to growth by seeking and giving feedback openly and with an acknowledgment of responsibility, taking personal ownership for outcomes, and seeing mistakes as opportunities to reflect and grow.
Commit to growth by seeking and giving feedback openly and with an acknowledgment of responsibility, taking personal ownership for outcomes, and seeing mistakes as opportunities to reflect and grow.
To build a strong team, invest in relationships to find and leverage one another's talents, while ensuring clarity by making the implicit explicit and setting clear roles and responsibilities upfront.
To build a strong team, invest in relationships to find and leverage one another's talents, while ensuring clarity by making the implicit explicit and setting clear roles and responsibilities upfront.
To build a shared understanding, gather evidence early and often to inform your approach, diagnose outcomes by repeatedly asking "why" and share your synthesized learnings openly.
To build a shared understanding, gather evidence early and often to inform your approach, diagnose outcomes by repeatedly asking "why" and share your synthesized learnings openly.
Approach problems with a curious and adaptive "how might we" style, first by getting in sync on goals, strategy, and the project, and then by identifying what is safe to test and iterate on.
Approach problems with a curious and adaptive "how might we" style, first by getting in sync on goals, strategy, and the project, and then by identifying what is safe to test and iterate on.
Tia is on a mission to make healthcare both higher-quality and more accessible for all, regardless of age, sex, gender, race, ethnicity, religion, ability, sexual orientation, and economic status.