Felicity Yost

In her role as CEO Felicity sets Tia's vision and strategy to uphold our mission of improving women's lives with better heathcare. A data enthusiast with a deep passion for health and wellness, Felicity is the chief “systems designer” who enables every part of Tia to work — for our patients, providers and employees. Felicity’s expertise in data-driven decision-making and managing teams that move a mile a minute are a byproduct of her time at Owler & Bridgewater Associates. She’s obsessed with analyzing user behavior and rapid, iterative product development.