Carolyn Witte & Felicity Yost

Co-Founder & CEO, Co-Founder & President

As co-founders of Tia, Carolyn and Felicity represent a unique blend of synergistic complements. As CEO, Carolyn is Tia’s strategic visionary for the company, and at the helm of our growth and commercialization efforts. A brand and design enthusiast — a byproduct of her time at Google’s Creative Lab — Carolyn is the creator of Tia’s distinctive brand and experience.

In her role as President, Felicity is the lead executor of Tia’s vision — overseeing our product, marketing, finance and operations organizations. A data enthusiast with a deep passion for health and wellness, Felicity is the master “systems designer” who enables every part of Tia to work — for our patients, providers and employees.

Together, Carolyn & Felicity have built a standout executive leadership team and interdisciplinary organization to define a fundamentally new standard of care for women.