Carolyn Witte

Carolyn is an aspirational design-thinker and storyteller on a mission to transform how the healthcare system defines, conceives of and treats “women’s health.” After experiencing her own set of women’s health struggles in her early 20s, she started Tia with the aim of reimagining women’s healthcare from the ground up by applying the brand building and user-centric design playbook from her time at Google’s Creative Lab. In her role as CEO today, Carolyn leads Tia’s strategic growth and commercialization efforts and evangelizes Tia’s brand and offering to the world.