Health Isn’t the Goal. Life Is.
The Making Of

Health Isn’t the Goal. Life Is.

Behind our latest brand campaign, “Live Bigger with Tia”

Published: June 5, 2025
Updated: June 5, 2025

By Tia

4 min read

At Tia, we believe the true purpose of healthcare isn’t just to manage conditions—it’s to help you live a full, connected, and vibrant life.

Yes, we care deeply about your labs, screenings, and diagnoses. But we care just as much about what those things make possible:

  • The energy to chase your goals.
  • Confidence in your body through every stage of life.
  • More joy and connection with the people you love.
  • Sound sleep, rest, and recovery.
  • A sense of safety and support.

These aren’t luxuries. They’re essential to long-term health—and they’re backed by clinical research.

The Science of Living a Full Life

When we say we want you to "live bigger,” we don’t mean busier, we mean living in alignment with what really matters to you.

This is more than a philosophy—it’s clinical reality.

Research shows that people with strong social connections are 50% more likely to live longer than those who feel isolated [1]. That’s a bigger health boost than quitting smoking or exercising regularly.

Staying connected doesn’t just help you feel good—it can also lower your risk of heart disease [2] and type 2 diabetes [3]. That’s because close relationships reduce stress, encourage healthy habits, and help your body manage inflammation.

In short: spending time with people you trust isn’t just good for the soul—it’s powerful medicine for your body, too. The things that make life feel good are also the things that help you stay well.


A New Era of Women’s Health—And a Big Opportunity

More than ever before, it seems like everyone’s talking about women’s health: longevity, hormones, menopause. It’s time we bring these conversations into the public sphere and make them part of everyday dialogue. It’s encouraging to see more people engaged with healthcare than ever before.

However, many healthcare approaches are starting to sound the same: “Whole-person care.” “Treat the root cause.” “Don’t just manage symptoms.” “Take control of your health.”

Sound familiar?

What Women Care About

While managing symptoms is important, no one wakes up excited to manage their A1C levels or hot flashes. They’re waking up thinking about getting their kid to school, nailing their big work presentation, or meeting a friend for a walk. That’s the stuff that actually matters. We're here to make sure health hurdles don't hold you back from doing what you love.

Since the beginning, we haven’t defined success as the absence of disease—we’ve defined it as the presence of energy, connection, and vitality, as she defines it.

At Tia, we’ve been doing this work for years. But here's the difference: Our mission isn’t just about health. It’s about vitality. It’s about life.

We help women live the lives they want to lead.

We help them feel like themselves again—or sometimes, for the very first time.

We help them feel strong, supported, and empowered to live the life they want.

We help them find strength, clarity, and energy—not so they can do more, but so they can live more, and live well.

Care That’s Built for Your Life

Whether you're managing perimenopause, optimizing your mental health, or just trying to feel more like yourself again, our care teams are here to meet you with both clinical expertise and deep compassion.

Because when your healthcare is connected, whole-person, and designed around your goals—it becomes the foundation for everything else you want to do, feel, and be.

We’re not here to reduce you to a number, diagnosis, or prescription. We’re here to help you live a life that feels whole.

That’s the care you deserve. That’s care that helps you live bigger.


1. Holt-Lunstad J, Smith TB, Layton JB. Social relationships and mortality risk: a meta-analytic review. PLOS Med. 2010. https://doi.org/10.1371/journal.pmed.1000316 (https://www.google.com/url?q=https://doi.org/10.1371/journal.pmed.1000316&sa=D&source=docs&ust=1749137246855732&usg=AOvVaw3R4iGjGpHXtuVYYtpu9aL3)

2. Barth J, Schneider S, von Känel R. Lack of social support in the etiology and prognosis of coronary heart disease: a systematic review and meta-analysis. Psychosom Med. 2010. https://doi.org/10.1097/PSY.0b013e3181dbdc7e (https://www.google.com/url?q=https://doi.org/10.1097/PSY.0b013e3181dbdc7e&sa=D&source=docs&ust=1749137246855840&usg=AOvVaw2zp7tK2BOO-tPgmB_LsC_Z)

3. Hackett RA, et al. Loneliness and risk of incident type 2 diabetes: the English Longitudinal Study of Ageing. Diabetologia. 2020. https://doi.org/10.1007/s00125-020-05120-8 (https://www.google.com/url?q=https://doi.org/10.1007/s00125-020-05120-8&sa=D&source=docs&ust=1749137246855872&usg=AOvVaw2H2DA16Yv4la7bgiNU1Zoc)