Letter from the Founders
More questions than answers, but one truth remains.
Felicity Yost, Tia’s CEO on how we steadfastly commit to ‘care for women’
A preface: this post contains my own views and not that of the company, Tia. While it is critical to separate my opinions from those of the company, part of my role is to make sense of our work in the broader macro context. This post seeks to grapple with ‘how do we go forward.’ Given that women’s health is inherently politicized contextualizing our work in the political landscape is unavoidable. Here, I will vulnerability share some of my confusion about where we are as a nation and what I hope we, as women and those who care for women, can do going forward.
The 2024 election left me (and many others) with a litany of questions about the implications for women’s rights and women’s health. Despite president-elect Trump directly saying he will “leave reproductive rights to the states” he has also indicated his intention to massively overhaul insurance coverage, leaving fear that his administration may dismantle the Affordable Care Act (ACA aka Obama Care).
Regardless of one’s belief about a woman’s right to choose, it cannot be denied that women’s healthcare ranges far beyond abortion rights. Unwinding coverage for critical preventive care services poses a significant risk to the health of women in this country. Additionally, questions are arising about whether / how the administration will further commitments towards health equity policy, which has also been a pivotal platform for
This work is critical towards reducing pre-term births and birthing-related deaths in our black female population. The exceedingly high death rate of black mothers in US has recently received a large amount of news coverage, in particular, given our poor performance relative to other OECD nations.
Healthcare is only one node in a broader set of women’s rights. And, it is challenging to avoid wondering at this time – are we, women, seeing the respect and rights we’ve worked so hard to accrue dissipate?
Furthermore, as a believer in female representation across all levels in the workplace and a leader of a company that employs >80% women, I’m also wondering:
What is the environment our women workers will face under this next administration? Will we step back 20 years to an era of no female restrooms on c-suite floors and persistent female workplace harassment?
Beyond following AOC’s example of seeking to understand, the most powerful tool to deploy against this ambiguity, these fears, and in certain instances, threats may simply be to unite as women. If we come together as women and care for women collectively, can we shield ourselves and become stronger despite these tides?
At Tia, we have always believed that women’s health is essential—not a political statement, but a human one. Women’s healthcare has long been politicized, and while it’s tempting to take a political stance, our mission is bigger than politics. We’re here to serve as many women as possible, regardless of their political views or the current climate.
This means anchoring ourselves in what matters: caring for women—with empathy and expertise. We can’t afford to let polarization distract us from the work of meeting women where we are and helping us thrive… together.
Reflecting on this moment has reminded me of my responsibility as a woman who cares for other women. Now more than ever I must live in my responsibility to support and raise all women up. In this responsibility, I commit to the following:
- I will honor and care for the body I am in.
- I will lift the women around me, knowing that when we thrive, society thrives.
- I will remember the sacrifices of the women before me and strive to improve this world for those who will come after me.
- I will advocate for preventive care and healthy bodies for all women, regardless of political or personal beliefs.
This is what Tia is about—supporting women when it feels like the ground is shifting beneath us. It’s about finding common ground and building strength together.
So, rather than continue to drive a wedge between us, I wonder: can we rise together in this moment? How do we care for each other, even when the political tides seem to challenge our progress?
At Tia, we are committed to answering these questions—not with division, but with care. We believe that connecting, supporting, and caring for one another swells a rising tide that will lift us all.
This is our moment to show up for one another. What can we do, together? Let’s care for each other. Let’s care for women. #careforwomen